UK consumers are forecast to spend £7.2bn on food and grocery shopping online by 2014, according to new research from IGD.
The forecast is nearly double the figure for 2009, when 13% of adults shopped online for groceries - an increase of 63% on 2006.
The research also showed that 61% of online grocery shoppers use more than one online store for their food shopping while 49% would like to try other supermarket websites. Although many are put off by the perceived effort involved.
However, 30% of online grocery shoppers purchase less often than once a month, while 61% of current and potential online shoppers said that removing delivery charges would be a key trigger for increasing online grocery shopping.
Joanne Denney-Finch, chief executive, IGD, said: “Our research shows there is a great opportunity for grocery retailers and manufacturers to encourage shoppers to try online food shopping.
“People are increasingly mixing the channels they use for their weekly or monthly shop. Many are choosing to visit their local store on a regular basis, while purchasing a number of bulk items, like tinned foods and toiletries, online less frequently.
“The future of grocery shopping is ‘multi-channel’, with people shopping in different ways and using various outlets – whether convenience stores, online or hypermarkets.”
Source : Meat Trade News Daily
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